{"product_id":"koffietafelboek-gestalten-flex-appeal-the-changing-face-of-70s-skateboard-culture","title":"Flex Appeal, The Changing Face of '70s Skateboard Culture","description":"\u003cp data-start=\"216\" data-end=\"279\"\u003e\u003cstrong\u003eFlex Appeal – The Changing Face of ’70s Skateboard Culture\u003cbr\u003e\u003c\/strong\u003e\u003cstrong data-start=\"280\" data-end=\"292\"\u003eAuthors:\u003c\/strong\u003e\u003cstrong\u003e gestalten \u0026amp; Stefan Ytterborn\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"351\" data-end=\"744\"\u003e\u003cem data-start=\"351\" data-end=\"411\"\u003eFlex Appeal – The Changing Face of ’70s Skateboard Culture\u003c\/em\u003e is a visually rich coffee table book that captures the explosive rise of skateboard culture in California in the late 1970s. During this period, skateboarding evolved from a niche activity into a powerful subculture, driven by technical innovation, a distinctive design language, and a new youthful identity.\u003c\/p\u003e\n\u003cp data-start=\"746\" data-end=\"1180\"\u003eCentral to the book is \u003cstrong data-start=\"773\" data-end=\"786\"\u003eFibreflex\u003c\/strong\u003e, one of the most influential skateboard brands of that era. Through Stefan Ytterborn's unique collection of skateboards from the years 1975–1979, a time capsule of a pivotal moment in skate history unfolds. Iconic decks, trucks, and wheels are combined with vintage advertisements, photography, and graphic design that bring the visual code of the era to life.\u003c\/p\u003e\n\u003cp data-start=\"1182\" data-end=\"1597\"\u003eWith contributions from photographer Jörgen Brennicke and creative input from David Gonzalez, \u003cem data-start=\"1270\" data-end=\"1283\"\u003eFlex Appeal\u003c\/em\u003e shows how skateboarding not only changed performance and technique but also permanently influenced fashion, design, and youth culture — long before the sport became mainstream. This photo book is a must-have for skateboard enthusiasts, collectors, design fans, and anyone interested in subcultures and visual history.\u003c\/p\u003e\n\u003cp data-start=\"1599\" data-end=\"1627\"\u003e\u003cstrong\u003e\u003cbr\u003eWhat to expect\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1630\" data-end=\"1731\"\u003eA carefully curated archive of original Fibreflex skateboards and components from 1975–1979\u003c\/li\u003e\n\u003cli data-start=\"1630\" data-end=\"1731\"\u003eRare vintage advertisements, photography, and graphic ephemera from the early days of skateboard culture\u003c\/li\u003e\n\u003cli data-start=\"1630\" data-end=\"1731\"\u003eEssays on the influence of Californian skate culture on design, performance, and youth identity\u003c\/li\u003e\n\u003cli data-start=\"1630\" data-end=\"1731\"\u003eAn authentic and nostalgic portrait of a creative, rebellious, and groundbreaking period\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2037\" data-end=\"2058\"\u003e\u003cstrong\u003e\u003cbr\u003eAbout the authors\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2059\" data-end=\"2391\"\u003e\u003cstrong data-start=\"2059\" data-end=\"2072\"\u003egestalten\u003c\/strong\u003e is an internationally renowned publishing house from Berlin, founded in 1995. The publisher is known for high-quality coffee table books on design, architecture, fashion, art, and contemporary culture. Gestalten documents visual trends and cultural movements with a strong focus on quality, content, and aesthetics.\u003c\/p\u003e\n\u003cp data-start=\"2393\" data-end=\"2760\"\u003e\u003cstrong data-start=\"2393\" data-end=\"2413\"\u003eStefan Ytterborn\u003c\/strong\u003e is a visionary entrepreneur and founder of innovative brands such as \u003cstrong data-start=\"2484\" data-end=\"2491\"\u003ePOC\u003c\/strong\u003e and \u003cstrong data-start=\"2495\" data-end=\"2503\"\u003eCAKE\u003c\/strong\u003e. He is known for his ability to connect technology, performance, and lifestyle. With \u003cem data-start=\"2598\" data-end=\"2611\"\u003eFlex Appeal\u003c\/em\u003e, he shares his personal passion for skateboard culture and demonstrates how products, design, and stories together form identity and community.\u003c\/p\u003e","brand":"Persell","offers":[{"title":"Default Title","offer_id":56267562942788,"sku":"GS04238","price":40.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/1959\/5588\/files\/9783967042382.jpg?v=1768774233","url":"https:\/\/persell.nl\/en\/products\/koffietafelboek-gestalten-flex-appeal-the-changing-face-of-70s-skateboard-culture","provider":"Persell","version":"1.0","type":"link"}