London. In Fashion
The coffee table book London. In Fashion is an ode to one of the most influential fashion cities in the world. No other fashion capital is as versatile and idiosyncratic as London. The city draws from a rich mix of cultures, subcultures, art movements, and historical references – and consistently translates them into trends that are followed worldwide.
From the flappers of the 1920s and the explosion of the Swinging Sixties to punk, new romantics, and the contemporary focus on sustainability and inclusivity: London wears rebellion like a second skin. It is the city of icons like Vivienne Westwood and Burberry, of progressive labels like Palace, and of world-famous department stores such as Harrods, Harvey Nichols, and Selfridges. Add to that legendary fashion streets like Carnaby Street, King's Road, and Savile Row, and you'll understand why London has been setting trends for decades.
London. In Fashion invites you to stroll among designers, trendsetters, and style icons – all from the comfort of your armchair. An essential book for anyone with a love for fashion and travel.
What to expect:
- Part of the inspiring In Fashion series, which includes Paris. In Fashion and New York. In Fashion
- Spectacular photography of fashion shows, street style, designer boutiques, accessories, and iconic fashion hotspots
- A complete picture of London as a breeding ground for creativity and talent: from Twiggy and the Swinging Sixties to Alexander McQueen, Stella McCartney, Sarah Burton, Vivienne Westwood, Burberry, and more
About the Author
Pierre Toromanoff (1969) studied mathematics and Slavic languages in Paris and began his career in the cultural department of the French Embassy in Russia. After this period, he found his way into the publishing world, where he worked for over twenty years as an international sales manager and managing director for leading art and fashion publishers.
He is the co-founder of Fancy Books Packaging, a creative agency specializing in illustrated books, and the author of various publications on fashion, lifestyle, visual arts, and pop culture. His broad international experience and profound knowledge of visual culture make him the ideal guide for a book like London. In Fashion.
