Designing Brands by gestalten & Creative Voyage

Designing Brands – A Collaborative Approach to Creating Meaningful Identities

An inspiring guide to shaping modern brand identities with vision, intuition, and meticulousness.

In Designing Brands, the Creative Voyage team takes you behind the scenes of eight leading studios that create some of the world's most compelling visual identities. This coffee table book combines in-depth conversations with industry leaders and collaborative professionals with a showcase of their most impressive projects. The result is a unique insight into how brands are formed through a combination of rationality, creativity, and intuition.

From Discovery to Realisation
The photo book is structured around the essential elements of branding: discovery, direction, typography, illustration, photography, design, digital, and physical. Each chapter offers practical insights and inspiration from real-world practice. However, the true heart of Designing Brands lies with the creative community: designers, strategists, animators, illustrators, stylists, photographers, and visionaries who collaborate to bring complete brand experiences to life.

About Creative Voyage
Creative Voyage is more than a platform; it is a home for creative professionals who have made their craft their calling. It encompasses a podcast, publications, workshops, courses, and events. With a multidimensional approach, it offers a new vision for creativity and collaboration.

With contributions from leading studios and creators, including:
1/1 Studio, Atelier Dyakova, Bielke&Yang, Dinamo, Amanda Gunawan & Joel Wong, Mario Hugo, Imprimerie du Marais, Sascha Lobe / Pentagram, Mouthwash Studio, Hector Muelas, Zhenya Rynzhuk, Alexander Saladrigas, Astrid Stavro, Studio8585, Studio FNT, TRiC.

Designing Brands is an indispensable source of inspiration for anyone involved in brand design and the art of storytelling in the modern world.