Less but Better by Dieter and Ingeborg Rams Foundation, Jo Klatt

Less but Better

The new edition of Dieter Rams' masterpiece.

Few product designs have stood the test of time like Dieter Rams' creations. Almost everything this influential twentieth-century designer created is now considered a classic. This new, revised edition of Less but Better once again shows why Rams’ vision of design remains relevant, now and in the future.

In a world where ideas about good design constantly change due to cultural and technological developments, Dieter Rams offers a timeless approach. His ten design principles – focused on purity and simplicity – are still considered fundamental to design practice and theory.

The coffee table book Less but Better is not a complete documentation of Rams' work or a detailed history of Braun. Instead, this photo book offers insight into the ideas, criteria, and methods behind his designs. It shows how a changing culture of product development has led to universal design standards. His reflections on ethics and values in design provide clear guidance for the future. One principle always remains true: less is simply better.

About Dieter Rams:
Dieter Rams (born in Wiesbaden in 1932) began his career as an architect and is globally recognized as one of the most influential industrial designers of the twentieth century. During his more than 40 years at electronics manufacturer Braun, he created groundbreaking designs that continue to inspire designers worldwide. Rams also introduced a new awareness of the social function of design in Germany.

About Jo Klatt:
Jo Klatt is a recognized expert and collector of Braun products. He worked for many years at the magazine Design+Design and published several works, including the first edition of Less but Better.

With Less but Better, you not only bring a beautiful coffee table book into your home, but also a timeless reference work on design philosophy. Ideal for lovers of minimalist design, architecture, and industrial design.