The Ferrari Book, Passion for Design

The Ferrari Book - Passion for Design

With more than 400 pages, editor Michael Köckritz, author Jürgen Lewandowski, and photographer Michel Zumbrunn get up close and personal with the phenomenon of Ferrari: its beauty and sex appeal, its class and power.

Readers learn not only about the most popular models, but also about the most important designers who shaped Ferrari into the brand it is today. Including many exciting stories and anecdotes surrounding the legendary brand and its icons. The attractive design by Charles Blunier & Co. and a clean, clear layout ensure a good presentation worthy of the vehicles from Maranello.

Success is not based on miracles, but is almost always the product of a clear concept - the epitome of an ambitious, even strikingly innovative idea. However, Ferrari's appeal does indeed approach the miraculous. What lies behind this phenomenon? What is the source of fascination for a brand whose creative designs are internationally recognized and enthusiastically received? Firstly, even today - 70 years after the company's founding - the miracle of Ferrari is still largely due to the personality of Il Commendatore, Enzo Ferrari. The long list of international racing victories also makes the brand a phenomenon in motorsport. There is no class, no competition, where Ferrari has not set its sights and more or less immediately won in the past 70 years of the company. Finally, Ferrari is synonymous with aesthetics, elegance and trend-setting design. The true value of a brand and its products is measured in the currency of passionate dedication. This is perhaps the most vital element that confirms the Ferrari miracle: The Ferrari Book – Passion for Design follows the evolution of the miracle and lets us experience passion in automotive form in a large and captivating XXL format.